Brain2fact recycling has been a part of the group since 2006. In 2017 we started a governmental initiative to encourage the Go Green Direction. The beginning was a kiosk in Heliopolis, then a warehouse till we became this big. We believe we have a responsibility towards our society and country to spread public awareness to the importance of recycling to our environment, health and economy.
The governmental Initiative was led by our vice chairman Mrs. Nermine Talaat and was covered by major local and Private TV channels like CBC and Hayah. As a result, we found a lot of international companies and brands who wanted to cooperate with us like Hilton, LCWakiki, Four Seasons, MIU University and many more.